Clay Experts Who Build Your GTM System from Day One
Most teams do not start out as Clay power users. Many never get past the first few enrichment blocks before the tool becomes another paid tab gathering dust.
It is not because Clay is not powerful. It is because Clay was never meant to be the whole GTM system. It is a high-performance engine that needs the rest of the car (lead capture, scoring, routing, engagement, and yes, the occasional human touch) to actually take you somewhere.
At Gruppo Integritas, we work with sales-heavy teams who want to hit the ground running with Clay without spending months figuring it out. We design the system from day one, run it, and keep it humming so you do not just have Clay, you have an automation-first go-to-market system that feeds your sales team with leads that are fresh, verified, and ready to talk.
And because we are a GTM agency in the Philippines, we know one thing global tutorials never mention: Clay’s data here can be patchy. That is why we do not just automate. We run a hybrid model that fills the gaps with local data sourcing, SDR warm-up calls and verification, and automated SMS and email sequences that keep your pipeline moving.
Why Clay Alone Falls Short in the Philippines
Clay can be transformative in markets with deep, well-maintained databases. In the Philippines, even the best global sources can miss or mislabel key details. You may find outdated numbers, missing job titles, or contacts who moved companies years ago.
If you try to run a fully automated outbound program on imperfect data, you risk wasted effort and frustrated sales reps. The fix is not to abandon Clay. The fix is to build a real-time enrichment and smart lead routing system that accounts for the gaps.
The Hybrid GTM Approach That Works
Our approach pairs automation with human intelligence so your team gets the best of both worlds.
Waterfall Enrichment
We configure Clay to pull from multiple data sources in sequence. If one source is missing a field, the next one tries, and so on. This maximizes data quality without burning through credits.Local Data Sourcing
We supplement Clay’s output with Philippine-specific data from registries, event lists, and industry networks.SDR Warm-Up and Qualifying Calls
Our trained callers verify details, confirm decision-makers, and set the stage for your sales team’s outreach through SDR warm-up calls and verification.Automated Follow-Ups
SMS, WhatsApp, and email sequences start immediately after enrichment so prospects hear from you while they are still fresh.GTM Strategy and Engineering
Our strategists design the workflow from lead capture to close, and our engineers build it so it runs automatically across your stack.Ongoing Maintenance or Embedded GTM Engineers
f you do not have in-house staff to maintain the system, we can provide monthly maintenance or place one of our team through embedded GTM engineer services.
Our End-to-End Clay and GTM Automation Process
Capture leads from ads, forms, events, or imports.
Enrich in real time with fallback logic.
Score and route based on intent, industry, or territory.
Engage with automated sequences or SDR warm-up calls.
Feed qualified leads to closers through your CRM.
Report on performance to keep refining the system.
This process works whether you are selling to enterprise accounts or running high-volume B2C campaigns.
Why Ongoing GTM Maintenance Beats One-Time Setups
Even the best GTM systems degrade over time if they are not maintained. Contacts change jobs, industries shift, and your own targeting evolves. A one-time setup may work for a quarter. Ongoing maintenance ensures your data stays clean and your workflows stay aligned with your sales goals.
The Bottom Line: Clay Works Best with the Right GTM Agency
Clay is one of the most versatile GTM tools available, but it needs the right strategy and infrastructure to shine in the Philippine market. Our hybrid model gives you the speed of automation, the accuracy of verified data, and the structure of a GTM engine built for your reality.
If you are ready to launch Clay with a system that works from day one, talk to Gruppo Integritas. We will build it, run it, and keep it performing so your sales team can focus on closing deals, not cleaning data.
Looking for more GTM automation insights? Explore the rest of our blog.
